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Adi decided to rename his company to Adidas. It didn’t take long, for the lightweight Adidas soccer boots to become popular. German brothers Adolf and Rudolf Dassler started a shoe company from the laundry room in their mother’s basement. They called it “Dassler Brothers Shoe Factory.” Adolf (“Adi”) Dassler was a quiet craftsman who designed the shoes, complemented by his older brother Rudolph (“Rudi”), an extroverted salesman.

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It took a couple of months to change his mind and turn the company’s name into PUMA. Irrespective of the name, in 1948 Puma logo only had the letter “D” for Dassler … 2016-05-09 For some context, the sportswear giant was created by the brothers Adolf “Adi” Dassler and Rudolf Dassler back in 1924 under the name Dassler Brothers Shoe Factory before the company was Adidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory (Gebrüder Dassler … Gebrüder Dassler Schuhfabrik aka Dassler Brothers Shoe Factory was the name they chose for their company that began its operations back in 1924 at Herzogenaurach, Germany. Just 4 years later, Amsterdam was host to the Olympic Summer Games, where majority of the German athletes wore Dassler spikes and won gold medals. Enter Rudolf and Adolph Dassler, co-founders of the Gebrüder Dassler Schuhfabrik (the Dassler Brothers Shoe Factory) in Herzogenaurach. The innovative brothers see an opportunity to cement their footprint in the world of elite athletes; something they have been working toward (and having great success with) since the late 1920s, all around Germany. Born into a cobbler family, Adolph and Rudolf Dassler did not always hate each other. They used to work together at the Dassler Brothers Shoe Factory.

Över frisättningen av skor arbetar hela familjen.

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However, after a feud developed between Rudolf and Adolf Dassler following World War II, the brothers went separate ways and started their own companies in 1948. The brothers who were leading these separate competing businesses earlier gave this town the nickname Birthplace of the Modern Sport Shoes. They did this in their young careers by creating the first shoe factory called “Gebruder Dassler Sportschuhfabrik” in July of 1923.

Dassler brothers shoe factory

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The brothers would continue to work with the government leading to both of them joining the Nazi party with a variety of enthusiasm. Rudolf and Adi decided to register the company as Dassler Brothers Shoe Factory (German – Gebrüder Dassler Schuhfabrik).

1924 registrerades Dassler Brothers Shoe Factory officiellt. Bröderna var väldigt olika, men de kompletterade varandra. BackRub. Blue Ribbon Sports. Dassler Brothers Shoe Factory.
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To solve the problems caused by unreliable electricity supply he rigged a leather milling machine to a bicycle that was pedaled by the company’s first employee. Adolf Dassler founded Adidas on 18 August 1949, Herzogenaurach, Germany. Adidas AG, first called Dassler Brothers Shoe Factory, is a multinational corporation, producing shoes, clothing, and accessories for sports utility.

The Dassler shoe factory in Herzogenaurach, Germany circa 1930s.
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Adi supported himself while attempting to  The Adidas name came from its founder Adolf (Adi) Dassler when he After their huge success they are able to build a new factory to increase Dassler) and his brother (Rudolph Dassler) who worked together as shoe makers for 20 years 22 Nov 2020 They did this in their young careers by creating the first shoe factory called “ Gebruder Dassler Sportschuhfabrik” in July of 1923. Through the  5 Aug 2020 1) In 1924, German brothers Adolf and Rudolf Dassler started a shoe company from their laundry room, Dassler Brothers Shoe Factory. On 1 July 1924, his older brother Rudolf joined the business, which became an Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory).